Google’s Chrome: A Different Flavor of World Domination

Google’s Chrome is bringing all sorts of issues out into the open, beyond is it just a replacement browser. 

During a conversation with friends, I was struck once again by the dissimilar similarities of how Google and Microsoft are approaching their missions to dominate the world.

See what you think about the different taste of each flavor these strategies/tactics of “world domination”.

Strategy 1: Release before it’s done

           Microsoft:  Calls it 1.0 and charges for it.

           Google:  Calls it “beta” and gives it away.

 

Strategy 2: Has an alternative source of revenues it can use to fund efforts to

beat the competition

            Microsoft: Revenues from its OS develops apps used to crush competition

            Google: Revenues from ads creates “free software” which kills competition

 

Strategy 3: Announces future plans to “prepare the market”

            Microsoft: Announces specs of new standards and vaporware, effectively freezing the market while they wait for MS to finish.

            Google: Releases early software for free, effectively freezing the market while everyone figures out what to do.

 

Strategy 4: Release an “operating environment” to sit on top of the operating system

           Microsoft: Windows 1.0

           Google: Chrome

 

Strategy 5: Dominate the worldwide market

           Microsoft: See antitrust lawsuits for their approach to this.

           Google: Free value to general population, but “Oops that clause about ‘we will own your stuff’ in the Chrome EULA was a typo…”

 

While both are going for world domination, as a consumer, Google’s flavor of world domination just tastes better and maybe that’s the key to their success.